'At some point, that ball is going to stop bouncing' Commonwealth NIL helping student athletes build their personal brand
BLACKSBURG, Va. – The world of college athletics is one that is ever-changing, and the distant dream that athletes could profit off of their name, ...
BLACKSBURG, Va. – The world of college athletics is one that is ever-changing, and the distant dream that athletes could profit off of their name, image, and likeness, was turned into a reality just one year ago. 'I am a commodity, I want to make money off of myself, so how do I do that?' Virginia Tech forward Justyn Mutts said. 'So now, athletes are encouraged to do that at a younger age instead of being thrown into the real world with no help around you. Now, we have such an amazing opportunity to be able to start working on this business aspect around amazing mentors and people who really care about us.